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Understanding Promotion Metrics

Who doesn't love exciting data? When your promotions have ended, the beers have been finished, and check-ins tallied, here's the metrics we'll share via email. 

  1. New Subscribers: This is the number of users who have subscribed to your venue as a result of your promotions. 
  2. Impressions: The number of times your promotion was seen by an Untappd user. The promotions are triggered by nearby check-ins. 
  3. Check-ins: How many more check-ins during your promotion compared to the previous two weeks.
  4. Unique Customers: Percentage increase of first-time (new customer) check-ins during your venue's two week promotion. 
  5. First Time Check-ins: How many visitors to your venue checked-in a beer for the first time driven by your promotions.  
  6. New Customer: An Untappd user who visits, and checks-in a beer for the first time during your two weeks of promotion. 
  7. Ranking: This rank is based on the number of check-ins at your venue, compared to other venues within a 20 mile radius. 

 

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